Choosing cheap stock photos for all your creative projects is not entirely the same. Every project requires specific features to make them work. As the famous saying goes: A picture is worth a thousand words. To avoid conveying the wrong message, you need to choose the right photos for your website. Here are some dos and don’ts you may want to keep in mind in order keep your readers intrigued.
- Do choose a reputable source. Dozens to hundreds of cheap stock photo sits are distributed all over the internet. It is your responsibility to choose a reputable one. Although it is possible to get free photos from Creative Commons, you will not find images with specific subjects in them. Plus, they do not often include the license suitable for your creative needs.
- Don’t post random images of smiling workers. While this may be a common sight in various business and retail websites, you do not want to follow their footsteps to avoid looking insincere and phony. Instead, use pictures of your products or other basic mood photos that communicate an idea, a metaphor or an emotion.
- Do research about licensing agreements. If you are trying to save money from cheap stock images, make sure you are using them legally. Some licenses give you complete freedom, others are only available under certain conditions. When in doubt, do not use the cheap photos or contact the original creator. That’s why it is best to get images from a reputable stock agency as it clearly states what the photos can be used for.
- Don’t get too clever. Keep in mind that humor is subjective. What is funny for other people may be dull to another – or worse offensive. Unless you are humor site, avoid using cheap stock images with a nod or wink as they can come off as condescending or smarmy. Also, avoid anything that relies on pop culture reference as some readers may not understand it. Plus, they can be outdated fast.
- Do use animals or people. Cheap stock photos help people feel connected and using images of animals or people creates the feeling of connection. If you are using lifestyle photos on your website, be sure to include shadows of people, hand, pet leashes and others. Even if your website is about technology or finances, you can use pets for relatability or as humorous devices.
Another trick for choosing cheap stock images for your website is picking colors that suit the theme of your website. It ensures a more professional feel, regardless of your subject. With these dos and don’ts, choosing cheap photos for your website does not have to be complicated. Take your time thinking about the message you want to send and pick photos from there. Be sure to get them from a reputable agency so you will never choose poorly ever again.